Writing a direct mail letter. Fundraising trends change rapidly but one piece continues to remain useful every year. And theres no better way to engage in conversation than with a letter. Its a direct and highly personal form of communication. After all charities pay big bucks to professional copywriters for their direct mail letters.
Truly successful direct mail is targeted says something in a way thats both powerful and memorable and talks directly to the customer. It covers the same ground that the reader could conceivably cover in a live conversation with ms. Every time you use the springfield bankstarlight computer credit card you earn credits toward your next purchase of starlight computer equipment. In direct response advertising a great direct mail pack can work wonders for both the brand and the bottom line.
Use letters to generate leads not sales. Writing an excellent fundraising letter can look overwhelming. Be clear be concise and be correct. You want to make sure that you are asking for something very specific from your reader.
Sincerity clarity and a touching story can make all the difference between a blah letter and a great one. The purpose is to open doors the sale is the next separate and distinct step in the process. When writing a direct mail fundraising letter remember to follow the rule of the three cs. Above all the letter in a direct mail package is a compelling set of benefits that directs the readers to the objective.
But despite all the innovations the simple sales letter still packs a powerful punch. An operator will take your information and process your application within 48. The goal of a direct mail letter is to generate a response not a sale whether it be a return mail card a fax email phone call or fax. Write at a grade school level.
The 14 step formula for writing the perfect sales letter. Call 800 555 5555 now to receive your springfield bankstarlight computer credit card. Creating a direct mail letter that sticks. In direct mail jargon it went to her house list 3 the letters opening.
Start with the ps. The reader begins to envision the gift and in envisioning starts to feel the pleasure. In an anecdotal way it immediately reveals important information that readers of the letter would like to know. But these letters are not that difficult.
This can be to place an order or to inquire. Its not cluttered with graphics which can disrupt reading a well constructed sales argument. The direct mail letter. And its an ideal way to present a strong offer.
Here are a few tips for writing a direct mail letter that will capture and engage your donors. This letter did not go to a cold list. In consumer direct marketing its usually to p lace an order by phone with a credit card.