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Purpose of sales letter. Top ten objectives of a sales letter. The purpose of the sales letter is to convince the reader to move and place an order or buy describes product and services. Sales letter writing tips. This is a sample of intangle the new hair softening lotion from amazing hair company.
The objectives of a sales letter are as follows 1. It has the immediate objective of promoting the sales of a product a service or an idea. In direct mail a form of advertising these letters are called sales letters. As a part of salesmanship a sales letter has to educate persuade and convince the customer to buy a particular product or service.
The first paragraph should grab the readers attention and make himher want to continue to read the rest of the letter. But these are unsolicited letters so it is important to ensure that your sales letter does not go unnoticed. You might have got a small packed attached along with this letter. Write this type of letter for any situation in which you are communicating information about a sales related issue.
First impressions can make or mar your sales pitch so make a good opening statement. The purpose of a business letter can include introducing customers to new products.
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