Purpose of sales letter. The purpose of the sales letter is to convince the reader to move and place an order or buy describes product and services. As a part of salesmanship a sales letter has to educate persuade and convince the customer to buy a particular product or service. Sales letter writing tips. The first paragraph should grab the readers attention and make himher want to continue to read the rest of the letter.
Top ten objectives of a sales letter. Just pull out the bottle from the packet. The purpose of a business letter can include introducing customers to new products. The objectives of a sales letter are as follows 1.
All purpose sales letter. Write this type of letter for any situation in which you are communicating information about a sales related issue. First impressions can make or mar your sales pitch so make a good opening statement. You will likely need to modify this letter sample at least somewhat so that it most closely matches what you want to communicate.
You might have got a small packed attached along with this letter. In direct mail a form of advertising these letters are called sales letters.