Aida sales letter example. As youre building the readers interest you also need to help her understand how what youre offering can help her in a real way. The initials stand for attention interest desire and action and if you follow these 4 steps when constructing your letter youll find it much easier to write a letter that gets results. Elmo lewis a legend in the industry coined the phrase and the approach. Sales letter aida model a sales letter to a potential customer must be written in a way that catches the readers interest right away.
Mogens thomsen created date. The interest and desire parts of the aida model go hand in hand. American advertising and sales pioneer elias st. A a beautiful backdrop i in your company you have probably often talked about having original art on the walls.
Perhaps you never went ahead with this because you did. If you want to see an example of aida that will stay with you long after reading this article for. Examples of sales letters are a good reference point for anyone who wants to add sales to existing marketing strategy to enhance their business in the market. Aida is the acronym for a commonly used sales letter formula.
A cover letter is a sales document. Aida stands for attention interest desire and action before we go into the aida formula there is an important step you must take before you write a single word. As far back as 1899 lewis talked about catching the eye of the reader to inform him to make a customer of him. Sales letters serve an important purpose of increasing the customer base of your company.
A winning sales letter succeeds by following the aida formula. Example of sales letter structured according to the aida model. Classic sales and marketing theory is that a sales document must be follow the aida rule.