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The interest and desire parts of the aida model go hand in hand.
Aida sales letter example. Perhaps you never went ahead with this because you did. Elmo lewis a legend in the industry coined the phrase and the approach. A cover letter is a sales document. A sales letter is a powerful and direct way of communication.
The initials stand for attention interest desire and action and if you follow these 4 steps when constructing your letter youll find it much easier to write a letter that gets results. American advertising and sales pioneer elias st. They are an important constituent of any form of business writing. A a beautiful backdrop i in your company you have probably often talked about having original art on the walls.
As youre building the readers interest you also need to help her understand how what youre offering can help her in a real way. The main way of doing this is by appealing to her personal needs and wants. Example of sales letter structured according to the aida model. If you want to see an example of aida that will stay with you long after reading this article for.
Classic sales and marketing theory is that a sales document must be follow the aida rule. Sales letters serve an important purpose of increasing the customer base of your company. As far back as 1899 lewis talked about catching the eye of the reader to inform him to make a customer of him. Examples of sales letters are a good reference point for anyone who wants to add sales to existing marketing strategy to enhance their business in the market.
A winning sales letter succeeds by following the aida formula. Aida is the acronym for a commonly used sales letter formula. Aida stands for attention interest desire and action before we go into the aida formula there is an important step you must take before you write a single word.
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