Aida sales letter example. Aida stands for attention interest desire and action before we go into the aida formula there is an important step you must take before you write a single word. Sales letter aida model a sales letter to a potential customer must be written in a way that catches the readers interest right away. Perhaps you never went ahead with this because you did. Aida how to ensure your cover letters attract the recruiters interest.
A a beautiful backdrop i in your company you have probably often talked about having original art on the walls. The interest and desire parts of the aida model go hand in hand. Sales letters serve an important purpose of increasing the customer base of your company. The main way of doing this is by appealing to her personal needs and wants.
American advertising and sales pioneer elias st. Aida is the acronym for a commonly used sales letter formula. Example of sales letter structured according to the aida model. A cover letter is a sales document.
A sales letter is a powerful and direct way of communication. Mogens thomsen created date. Elmo lewis a legend in the industry coined the phrase and the approach. As far back as 1899 lewis talked about catching the eye of the reader to inform him to make a customer of him.
As youre building the readers interest you also need to help her understand how what youre offering can help her in a real way. The initials stand for attention interest desire and action and if you follow these 4 steps when constructing your letter youll find it much easier to write a letter that gets results. They are an important constituent of any form of business writing.