A good sales letter. In fact your letter should continue to build emotion even after your call to action. Increasing sales in existing markets. Sales letters on july 10 2012. 10 cold calling tips.
But these are unsolicited letters so it is important to ensure that your sales letter does not go unnoticed. You may distribute copy or reprint this book as long as you do. 5 tips for writing a good looking sales letter that produces profitable results by ernest w. How to write a sales letter if you are writing a sales letter then your primary concern is going to be grabbing eyeballs for the product or service that you are selling.
Using the risk of loss strategy tell the reader what would happen if they didnt take advantage of your offer. 5 tips for a great brochure. Imagine yourself as the reader of your letter and write what the customer wants to know not what you want to say. Supplement your copy with with images graphs toolsbut dont just try to add them for the sake of adding them.
Use colors and formatting that will attract the client and force him to read the letter. Heres how to write the kind of sales letter that will persuade your readers to buy your product or service and a sample sales letter to customers. Edited by john jantsch please distribute this book freely. The greatest sales letters of all time understand the rules to writing a great sales letter and you possess the secret to unlimited wealth.
This is the most important aspect of a good sales letter but its often overlooked. First impressions can make or mar your sales pitch so make a good opening statement. Nov 14 2013 do you make it a point to always mail good looking sales letters. The basis of a good sales letter is always the copywriting unless you have a saas business then a close 1st place is the video.