A good sales letter. Use colors and formatting that will attract the client and force him to read the letter. Nov 14 2013 do you make it a point to always mail good looking sales letters. The purpose of any sales letter is to sell and many companies depend a lot on them to boost their sales. Using the risk of loss strategy tell the reader what would happen if they didnt take advantage of your offer.
It is always a good idea to follow up with a personal phone call to ensure that. But these are unsolicited letters so it is important to ensure that your sales letter does not go unnoticed. 5 tips for a great brochure. Increasing sales in existing markets.
5 tips for writing a good looking sales letter that produces profitable results by ernest w. The greatest sales letters of all time understand the rules to writing a great sales letter and you possess the secret to unlimited wealth. Imagine yourself as the reader of your letter and write what the customer wants to know not what you want to say. First impressions can make or mar your sales pitch so make a good opening statement.
How to create a social media plan to market your business. Sales letters on july 10 2012. A good sales letter will continue to build emotion right up to the very end. This is the most important aspect of a good sales letter but its often overlooked.
You may distribute copy or reprint this book as long as you do. 10 cold calling tips. Supplement your copy with with images graphs toolsbut dont just try to add them for the sake of adding them. Edited by john jantsch please distribute this book freely.